Comprehensive Fishing Lure Color Guide
This chart is based on our research as well as other scientific studies on light penetration in water. This is what we use and have been using to maximize our catches in both freshwater and saltwater fishing. Obviously, conditions can change and nothing is guaranteed in fishing, but feel free to use this if it's helpful to you.
What Color of Light Penetrates Deeper in Water?
Water Condition
Clear/Blue
Subtle colors, blue-green/blue, white/chrome, natural patterns
Green/Algal
Chartreuse/yellow/white, holographic flash
Tannic/Brown
Black, gold/copper, bold contrast
Muddy/Silty
Silhouette + vibration; black, big profile; add glow at night
Light & Weather
Bright, High Sun
Color carries deeper; use natural tones, chrome/flash
Overcast/Dawn/Dusk
Color compresses; contrast > hue. Dark backs, two-tone, or glow
Calm Water
Favors subtle/transparent colors
Choppy Water
Favors stronger flash and higher contrast
Lure Finish & Materials
Solid Color
Pure color without special finish
2/3
Chrome/Silver
Long-range flash (best in sun/clear)
Gold/Copper
Warm flash for stained water
Pearl/White
Dependable brightness anywhere
Matte/Black
Strongest silhouette when dim or dirty
Holographic
Multi-color flash, best in choppy water
Fluorescent
Enhanced visibility in bright sun
UV-Reactive
Niche—helps only if fish see UV and water isn't stained
Glow
Self-emits in dark/deep; charge it
Click on color columns to highlight them.Taller columns show deeper penetration.